System partnership is key to success
Demag sharpens its strategic positioning
“Success needs partners” is the motto of Demag's new strategic positioning as a system partner. What it implies is a most valuable concept for moulders:
Demag has complemented its standard machine range by adding solutions for specific industry sectors to enable cus- tomers to keep up with the ever growing trend towards specialisation in targeted markets.
Author: Ansgar Jaeger
For numerous reasons, many processors are increasingly concentrating on specific industry sectors and applications. The close collaboration arising out of this specialisa- tion brings rewards in that the partners get to know each other very well, work together in thorough coordination, and are able to make optimal use of synergies.
Demag Plastics Group has been fully aware of this and already at its in-house fair in May 2006 presented its new strategic positioning aligned to this policy: complementing its existing machine portfolio and targeted to various industry sectors or tailored to specific applications, Demag's offerings will in the future feature total so- lution proposals.
The focus is not on the IM machines only. It is be rather on the totality of different, but matched up, components which, apart from the machines, also include the mould, automation, peripherals and the raw ma-terials. In other words, Demag acts in the
role of a development partner who together with its customers conceives and realises solutions for intricate production tasks. The first few projects have been aimed at the automotive, packaging, medical devices and electrical sectors.
The new structure, however, must not be looked upon as a straitjacket. On the contrary, Demag’s offering will be flexibly expanded – in response to concrete pro- jects – to cater for upcoming trends. The rationale is that many of the technologies used can perfectly well be translated as modules to other applications.
Download the full story - use the link above.